Nitro Circus and Jukin Media Strike Global Licensing Deal

July 13, 2017

LOS ANGELES – Thursday July 13, 2017 -- Nitro Circus, the world’s biggest action sports entertainment brand, and Jukin Media, the global leader in user-generated entertainment, have entered into a partnership that will see Jukin license and distribute Nitro Circus’ library of remarkable action sports footage to Jukin’s stable of partners in advertising, media, and entertainment. 

Co-founded by action sports icon Travis Pastrana, Nitro Circus produces a wide variety of engaging multi-platform original content, ranging from the national primetime TV broadcast of the Nitro World Games competition last month to more personal stories like the “Off the Grid” travelogue and fun, entertaining clips like the “Shenanigans” digital series. Nitro Circus’ world-class athletes also tour the world, performing to packed stadiums on all corners of the globe and creating even more electrifying media content.

Jukin Media is a multi-faceted digital media company that, among other pursuits, assists the global creative community in leveraging user-generated video content. Jukin has cultivated a vast network of clients that includes brands, creative agencies, production companies, and digital publishers, both in the US and abroad, that regularly utilize Jukin’s discovery, licensing, and clearance services to integrate user-generated video clips into their creative projects.

“Our industry-leading media production team has built up an incredible content library capturing everything from groundbreaking world’s firsts and unbelievable stunts to hilariously outrageous moments,” said Brett Clarke, Nitro Circus’ Chief Commercial Officer. “Jukin is the perfect partner to help us maximize the value of our catalog and reach new audiences.”

 “We are excited to partner with Jukin Media, one of the world’s fastest growing media licensing companies. With over 10 years of diverse content in our library, together with Jukin we will expand our already wide reach even further across the globe,” said Trip Taylor, Nitro Circus’ Senior Vice President of Media. “This is just the beginning of a long-term, ever expanding creative relationship with a like-minded company.”

“The Nitro Circus content library is second to none, as afar as action sports go,” said Jonathan Skogmo, Founder and CEO of Jukin Media. “We’re thrilled to bring that content through our global pipeline, giving brands the opportunity to align with it and allowing entertainment companies to integrate it into their programming.”

“Our partners in entertainment turn to Jukin time and again because we maintain the most compelling library of licensable video content in the world,” said Christina Smith, Senior Vice President of Content Acquisitions at Jukin Media. “Adding Nitro Circus’ remarkable action sports content gives our library a new dimension and provides additional value for our global partners.”

About Jukin Media:

Jukin Media is a global entertainment company built on the belief that the future of storytelling is user generated. Jukin provides a wide range of solutions that allow premium brands, publishers, and media networks, to commercially utilize user­-generated video content. Jukin produces original content for TV, the web, and emerging platforms, and is owner/ operator of a portfolio of social video properties that includes FailArmy, People Are Awesome, The Pet Collective, and JukinVideo; the properties combine for more than 60 million fans online and 1.5 billion monthly video views. For more information, visit

About Nitro Circus:

Nitro Circus, the world’s biggest action sports entertainment brand, creates electrifying live events and unbelievable original content that at once exhilarates, captivates and inspires thrill-seeking fans worldwide.  Co-founded by global superstar Travis Pastrana in 2003, Nitro Circus has since grown into a multiplatform phenomenon producing hit television shows, critically acclaimed documentaries and innovative digital offerings. That success gave rise to the Nitro Circus Live tour. Created in 2010, Nitro Circus Live has travelled the globe, playing to sold-out stadiums on five continents. The company introduced an innovative breakthrough in 2016 with the debut of Nitro World Games, completely rebooting action sports competition in the process. With over three million tickets sold to date, television programming that has aired in over 60 countries, more than 20 million engaged fans across its social media platforms and a burgeoning consumer products business, Nitro Circus is at the forefront of action sports and entertainment. For more information visit




PR Contacts:

For Jukin Media:

Mike Skogmo: 323.932.0960 / [email protected]


For Nitro Circus:

Greg Terlizzi: 949.429.8300 / [email protected]

Reid Vokey: 949.429.8300 / [email protected]