Jukin Media to Launch New Content Brand with Leading Japanese MCN UUUM
February 21, 2017
The Companies Will Cooperate to Launch “Video Pizza,” An Entertainment Destination for Japanese Audiences
LOS ANGELES -- 2/21/2017 -- Jukin Media is launching a new brand to add to its portfolio of owned and operated social video properties. Jukin is partnering with UUUM, Japan’s leading YouTube influencer network with more than one third of Japan’s top 100 video creators, to launch a new UGC-based social video brand tailored for Japanese audiences. UUUM receives 2+ billion monthly views in Japan alone, and was cofounded by Japan’s top YouTuber Hikakin.
The new brand will join FailArmy, JukinVideo, People Are Awesome, and The Pet Collective in Jukin’s portfolio, which boasts more than 55 million total fans across platforms, and more than 1.5 billion monthly views.
Called “ビデオピッツァ” -- “Video Pizza” in English -- the brand will be built in the mold of Jukin’s existing brands with creatively packaged UGC videos as the centerpiece of the programming strategy, but will feature Japanese talent and will be produced specifically for the Japanese viewer.
“Japan is a key piece of our international expansion plan, and UUUM is absolutely the ideal partner,” said Cameron Saless, Chief Growth Officer at Jukin Media. “Their insights and impressive track record of YouTube success in the region will be instrumental in the growth of the new brand.”
“It is an incredible honor to be able to work with Jukin, whom I’ve always admired for their work,” said UUUM CEO Kazuki Kamada. “I am very excited and confident about this partnership.”
UUUM will be responsible for day-to-day production and channel management for the brand, while Jukin will provide tactical and strategic guidance, and access to its library of 35,000+ hand-selected, engaging video clips.
Video Pizza will first focus on YouTube, with plans to expand to other video platforms, OTT services, and eventually, linear TV.
“We’ve been supplying Japanese TV shows with clips for years as part of our licensing business,” said Saless. “So we know there’s an appetite for UGC content, and we know there’s a path to longer-form programming from the Video Pizza brand.”
About Jukin Media:
Jukin Media is a global entertainment company powered by user-generated video content. Jukin is the leader in discovering, acquiring, and curating the web's most compelling UGC videos. Jukin produces original content for TV, the web, and emerging platforms, and is owner/ operator of entertainment franchises FailArmy, JukinVideo, People Are Awesome, and The Pet Collective, which combine for more than 55 million fans online. Additionally, Jukin provides a wide range of solutions that allow premium brands, publishers, and media networks, to commercially utilize user-generated video content. For more information, visit http://jukinmedia.com.
UUUM is Japan's first and largest influencer network, co-founded by Japan's No.1 YouTuber HIKAKIN. With 2 billion monthly views in Japan only and over 500 brand partners, UUUM is the market leader in one of the world's fastest growing digital video spaces. Other than video content, UUUM also publishes games such as the highly successful "Ao-Oni 2", and is hosting Japan's most attended digital influencer event "U-FES." with over 10,000 paying fans. With a strong focus on content development, UUUM has created the most viewed kids brand on YouTube in Japan "Bom2TV" and continues to develop new formats for Japan and the Asian market. For more information, visit http://en.uuum.co.jp