Jukin Media Launches New Division 'Ethos' to Supercharge Brands' Advertising Campaigns
September 26, 2016
LOS ANGELES (9/26/2016) – Jukin Media, the global leader in user-generated entertainment with more than two billion monthly video views online and TV shows on the air in 220 markets around the world, has announced the launch of a new division built specifically to service brands and creative agencies. Jukin has performed successful project work for Deutsch, MullenLowe Mediahub, UPROAR, and Zebra NYC, among other brands and agencies, ahead of the launch.
The new division -- called Ethos internally at Jukin -- will leverage Jukin’s proprietary technology and world-class expertise in UGC licensing and clearance to work in tandem with brands and agencies to target, source, and clear compelling user-generated video for use in content marketing and creative advertising campaigns.
"As the name indicates, we’ll help any brand zero in on UGC that perfectly fits its ethos,” said Jonathan Skogmo, Founder and CEO of Jukin Media. “User-generated content is essentially earned media, and brands can now seize the opportunity to own and amplify that media.”
As user-generated video production grows and personal devices continue to capture increasingly higher quality video, there’s more opportunity than ever for brands to leverage video content created by everyday people, which is well known to resonate with viewers and elicit shares and engagement online.
“There’s an entire world of organically captured, authentic video content being shared across social media that features brands, products, and events in a positive light,” said Dustin Pagliughi, Director of Special Projects at Jukin Media, who’s been tapped to lead Ethos.
With 15+ years experience as a producer and clearance professional for networks such as CBS and MTV, Pagliughi will lead an Ethos team that has more than 50 years of combined experience in clearance and licensing.
“We’ve seen incredible growth in demand for UGC from brands, but there are still so many who look at the clearance and licensing of this content as a logistical nightmare, even going so far as to restrict creative to avoid using it,” said Pagliughi. “Ethos solves all of those problems.”
Pagliughi and the Ethos team will report directly to Skogmo.
About Jukin Media:
Jukin Media is a global entertainment company powered by user-generated video content. Jukin receives more than 2.5 billion monthly views across digital platforms, and is the leader in discovering, acquiring, and curating the web's most compelling UGC videos. Jukin produces original content for TV and emerging platforms, and is owner/ operator of entertainment franchises FailArmy, JukinVideo, People Are Awesome, and The Pet Collective (with Fremantle Media); the properties combine for more than 40 million fans online. Additionally, Jukin provides a wide range of solutions that allow premium brands, publishers, and media networks, to commercially utilize user-generated video content. For more information, visit http://jukinmedia.com.
Mike Skogmo, Jukin Media
[email protected] ; 323.932.0960.