Download the Definitive Guide to User-Generated Advertising

With research and insights from The University of Southern California Master's Program in Applied Psychology

Jukin Media UGC Advantages

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Authenticity is key in today's advertising landscape, which is why many brands have begun embracing user-generated content as a way of bringing an organic feel to creative campaigns. The Definitive Guide to User-Generated Advertising offers scholarly research insights, context, and practical advice for how brands can incorporate UGC and amateur footage into their campaigns.

Download the guide for access to the following:

  • * Findings from primary research conducted by the University of Southern California's Master's Program in Applied Psychology
  • * An inside look at how user-generated ads perform with audiences relative to traditional video ads
  • * Do's and don'ts of using UGC for ad campaigns, including tips on licensing and clearance
  • * Insights for creating compelling six-second ads
  • * Techniques and tactics for storytelling with found footage

Browse Jukin's library of more than 50,000 hand-selected UGC videos, or contact us today for more info.