Authenticity is key in today's advertising landscape, which is why many brands have begun embracing user-generated content as a way of bringing an organic feel to creative campaigns. The Definitive Guide to User-Generated Advertising offers scholarly research insights, context, and practical advice for how brands can incorporate UGC and amateur footage into their campaigns.
Download the guide for access to the following:
- * Findings from primary research conducted by the University of Southern California's Master's Program in Applied Psychology
- * An inside look at how user-generated ads perform with audiences relative to traditional video ads
- * Do's and don'ts of using UGC for ad campaigns, including tips on licensing and clearance
- * Insights for creating compelling six-second ads
- * Techniques and tactics for storytelling with found footage
Browse Jukin's library of more than 50,000 hand-selected UGC videos, or contact us today for more info.