Zach Alter, VP, Strategic Accounts, Head of West and Midwest in Sales, Reflects on His Time and Success Helping Brands and Agencies Find The Best User-Generated Content
By Jukin Media on November 13, 2020
As a four-year Jukin veteran, Zach has spent a lot of time working with brands and agencies to fulfill unique and exciting campaign ideas. We talked to Zach and had him step back for a moment to reflect on his work and achievements with the company.
Can you tell us a little bit about how your journey with Jukin has been and how you ended up here?
I came to Jukin in November 2016, at the recommendation of an industry friend who told me “this company is doing amazing things”. Four years in, I can personally attest to that. It’s been an incredibly fulfilling experience, not without ups and downs, that I look forward to continuing.
If your grandparents asked you what you do for work at Jukin Media, what would you tell them? (Please, spare no details).
For simplicity’s sake, I’d tell them that I sell viral videos to brands.
Could you share something you’ve learned about yourself during your time as a part of the company?
I’ve never had more fun talking with clients about an offering (aka selling). Watching them smile, laugh, choke up, or say ouch as they watch out clips makes this job a lot of fun. I believe in what we do.
Jukin is a fun place to work, what are some of your favorite memories?
I’m fortunate (in a non-COVID world) to have travel be a large part of my role. I’ve had great times with co-workers and clients in cities across the world.
What are some of the common situations or misconceptions you deal with on a day to day basis?
Well, a lot of people throw an extra N in our name (Junkin). Beyond that, it’s the misconception that UGC isn’t premium or brand-safe.
Brands and agencies have had to be innovative in the way they reach consumers this year. What is a new trend in media and advertising that you're excited about?
UGC is only going to become a more universal form of communication between brands and their customers. What was once known as “YouTube videos” is now something that powers streaming channels; it’s featured in campaigns for some of the world’s biggest brands & companies (Google, Coca-Cola, Anheuser-Busch, etc) and it contributes to some of the most talked-about moments across the internet.
What’s the best career advice you’ve given to coworkers or other up-and-coming professionals?
Be a part of your own success. No matter your title, experience, salary - dig in and do the work. There is no task so menial that you shouldn’t be willing to do if, it contributes to your success and the success of the company.