Vice President of Sales, East, John Taranto Shares His Narrative on Video Assets in 2020 and His Time With Jukin

By Jukin Media on November 20, 2020

Today, we are joined by Jukin's VP of Sales, East, John Taranto to talk about his substantial career working with media and how his vast amount of experience has helped him sharpen his skills as a thought leader and flourish in the media sales environment.


Can you tell us a little bit about how your journey with Jukin has been and how you ended up here?

My journey with Jukin so far has been fantastic. I have been in media for the past 20 years, mainly in the video space. My experience prior to coming aboard has prepared me for the challenges that Jukin faces in this ever-evolving market. It’s inspiring to be part of a company that is rooted in authenticity and is growing.


If your grandparents asked you what you do for work at Jukin Media, what would you tell them? (Please, spare no details). 

That we are the Getty Images for content that is captured by real people in real-time. We’ve licensed over 50,000 pieces of video content that are categorized into several disparate channels but all have the common theme of authenticity. You can watch it on TV, your mobile devices or incorporate the content into TV/Video commercials.


Could you share something you’ve learned about yourself during your time as a part of the company?

I’ve learned that my experiences across the past two decades are relevant and can help shape how we will grow Jukin over the next several years.  


Jukin is a fun place to work, what are some of your favorite memories?

So far it's been all video so it's really been limited to banter on our internal calls. The people here are genuinely good-hearted and fun to work with. 


What are some of the common situations or misconceptions you deal with on a day to day basis? 

That we are more than a licensing company. We are viewed as more of a creative company than a media company, which is good because we can control the narrative as we enter the minds of the media community. 


Brands and agencies have had to be innovative in the way they reach consumers this year. What is a new trend in media and advertising that you're excited about?

Three key points that we excel at- Authenticity in a post covid world, scale across multiple platforms, and turnkey solutions that don't require heavy lifts or overly long timelines.


What’s the best career advice you’ve given to coworkers or other up-and-coming professionals? 

Learn as much as you can about the industry. What sets you apart in this business is how much of a resource you are and not just the property you represent. Be your own brand.