Director of Video Licensing Robert Montecinos Sheds Some Light on Brand and Agency Licensing at Jukin Media

By Jukin Media on September 16, 2020


Almost halfway through his fourth year with Jukin, we met up with Robert Montecinos to pick his brain on the work he's been doing with Brand and Agency licensing on the west coast.


You bring such amazing energy and expertise to Jukin, can you tell us a bit about your career background and career journey?

I’ve been in the content game for a long time. I got my start working for the sports division at Getty Images. From there I went to Corbis, Shutterstock, and now Jukin for the past three years. What's been great are the relationships I've built with clients in the brand and agency world. Some of which I've been connected to for more than fifteen years. I still watch commercials and love seeing our work on TV or the web.


Summarize what you do at Jukin Media as if you were talking to your parents.

I'm the west coast Licensing Director for Jukin specifically dealing with our agency and brand partners. When a brand needs UGC content for an ad or marketing campaign, we either license some of our existing videos to them or the client contracts us to go out and find content that's specific to their creative brief.


What's something you've learned throughout your career you'd like to share?

One thing I've learned is that being honest and taking a consultative approach to business is the best policy. People will trust you and that will lead to better relationships.


Jukin is a fun place to work, can you tell us what your favorite memory working here is?

Jukin absolutely is a fun place to work. My favorite memory has to be traveling to San Francisco with Amber Morris. We held meetings for a few days, and then took clients to Outside Lands Music Festival. Being in that environment surrounded by trees and while listening to music with clients was fantastic. It gave us the opportunity to get to know our clients on a different level. Plus, how can you not have a good time with Amber Morris? It's not possible.


How has Licensing changed over your 3 years at Jukin? 

I don't necessarily think licensing has changed much. The way we go about our business is the same. What has changed is how brands use UGC. It's great to see is how brands have adopted UGC as a viable creative medium. When I started, we had worked with very few major financial or banking brands. These brands tend to be more conservative and risk-averse. Today, we've worked with almost all of the major financial institutions in the US.